six-sigma
selling
Double your sales effectiveness
The Six Sigma approach improves the quality of processes by identifying and removing errors.
Sales may be part art, but is also a process.
Improving sales performance
Hardly anyone makes the perfect sales call. If you assume most of us are 60-70% effective, most
of us can improve simply by being better organised. Improving sales effectiveness by 10% at
each stage of a five stage campaign has a cumulative effect of being twice as effective. Getting
the message correct is incredibly important, delivering the message consistently can be even
more important. A business has to sell tens, hundreds perhaps even thousands of times; it’s
worth making the effort as even modest improvements in approach and technique can often
deliver startling results.
Improving performance at each stage
This is our approach:
•
Improved lead generation through delivering more attractive and relevant messages to
more tightly targeted segments.
•
A compelling market proposition based on what the market wants ... not just on what you
can deliver.
•
More efficient follow up, where appropriate based on effective sales plans or expert
coaching.
•
Proposals and quotations that deliver what the prospect needs rather than what occurs
while the salesman is typing.
•
Coaching on negotiating techniques - if you are giving a concession, at least try to get
something back!
•
Effective communication between sales and delivery is key both to customer satisfaction
and also improved profitability.
•
Deliver just a little bit more than you committed - this is the first step to delighted
customers and repeat business.
Incremental improvement really can help improve business performance. One of the best
places to start is to use our sales diagnostics service to find out where you can improve.
How we work
We offer a flexible service in terms of time
and style depending on each of our client’s
requirements. Some want occasional advice
or perhaps a sounding board for their ideas.
Others need a specific job done or a more
directive approach.
Coaching & mentoring
Setting up and running a business can be
lonely. A business coach can help keep you
on track and support you as you grapple with
the different options and priorities facing a
young business. An independent objective
view can help expose new opportunities and
avoid costly mistakes.
Consultancy
If you need help with more specific tasks we
are able to offer consultancy in a number of
sales and marketing disciplines.
Interim management
Whether on a part- or full-time basis we are
able to supply directly or via our network
senior managers able to work as sales or
marketing directors.
Grants and financial support
Some of these services are eligible for
substantial grants and government support.